First clip
- period/costume drama indicated by suits - older era - 1909 - London
- light setting is high key
- Mr Selfridge is always in front and in middle of the scene - important
- he seems confident/relaxed. everyone else nervous/stressed
- department store - boxes - new
- for rich people - jewellery
- workers happy to see him/want to please him
- grand opening - important scene
Second clip
- raining - sets tone - England?
- low key lighting/dark
- all workers wearing black
- staff very reserved/nervous
- shop in dark colours
- "1 year earlier" - scouting out competition
- high class shop
- his costume is lighter than the rest - bringing light into it
- he's from America - accent
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